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👋 Welcome!

Venue Premium (VP) aspires to be the go-to source of insights, inspiration, and innovation for premium experience professionals in sports and entertainment, featuring today's news, exclusive insights, and behind-the-scenes access.

We aim to empower executives at teams, venues, and industry organizations worldwide with cutting-edge knowledge and tools to elevate their premium offerings, optimize revenue, and deliver exceptional fan experiences.

Independent Coverage

Through this daily news website, weekly newsletters, and more, we provide unbiased coverage of the industry’s most transformative projects, influential people, and innovative products. From exclusive interviews with thought leaders to case studies on the latest technologies, VP is your go-to resource for staying ahead in our fast-paced live event industry.

Venue Safaris

We also bring you backstage and beyond, offering exclusive, behind-the-scenes access to some of the world’s most iconic venues. As passionate "venue geeks" (like you?), we love exploring every nook and cranny, always on the hunt for fresh ideas and innovations to share. Join us as we journey through unique spaces across the globe, uncovering insights and inspiration to bring back to your local market. From historic arenas/stadiums to cutting-edge entertainment spaces and off-the-beaten-path stops, we've got your all-access pass to discovering hidden gems and unique ideas.

Join Us

Whether you’re exploring emerging trends in hospitality, seeking best practices for premium space design, or finding strategies to enhance fan engagement, VP delivers the information and inspiration you need. Join our community of innovators and decision-makers shaping the next generation of memorable guest experiences at live events!

See something, say something! To share your news and successes, email us at jd@venueinnovation.com