This is an interesting trends article from Forbes, highlighting the revenue growth from premium achieved by Delta and Walmart:

Walmart And Delta’s Stock Surge Offers CEOs A Lesson In Patience

Legacy giants Walmart and Delta Air Lines recently hit stock highs thanks to strategic long-term planning. Here are three lessons to transform your company.

ForbesJulian Hayes II

Delta Air Lines is experiencing significant growth in its premium offerings, driven by increased demand from affluent travelers. The airline anticipates that by 2027, revenue from premium cabins will surpass that of the main cabin. This shift is supported by a 40% increase in high-income household wealth since 2019, with a notable willingness among millennials to invest more in luxury travel experiences. Delta’s strategic focus on premium consumers is expected to enhance its financial performance, contributing to projected mid-single-digit revenue growth and a 10% annual increase in earnings per share over the next few years.

Related Articles:

Delta’s “Thriving” Premium Consumer Driving Airline’s Financial Goals

Delta Air Lines said it sees significant room for its premium offerings to continue growing over the next several years, as it notes a “thriving” premium consumer.

InvestopediaFull Bio

https://www.marketwatch.com/story/delta-air-lines-sees-opportunity-in-the-premium-consumer-as-it-lays-out-long-term-financial-targets-d5c5d144