The NFL and On Location, a global leader in premium experiences, hospitality, and travel, today announced a multi-year extension of their global hospitality partnership. This extension will solidify On Location’s standing as the "Official Hospitality Provider of the NFL" through 2036.

With the extension, On Location will continue to offer unrivaled access to all premier NFL events, providing fans with unforgettable experiences at the Super Bowl, NFL Draft, Pro Football Hall of Fame, Pro Bowl Games, and Scouting Combine. Additionally, On Location’s rights to sell and market International Games have been expanded to include all international markets. Official packages feature premium seating, in-venue and out-of-venue hospitality, player meet-and-greets, unique behind-the-scenes activities, and more.

The extension follows a record-breaking Super Bowl earlier this year, which surpassed previous hospitality sales highs, and continued global growth and expansion. This included a record-high number of hospitality packages sold for the first-ever International game held in Brazil and an NFL Draft that set an attendance record as 775,000 fans experienced the three-day event in Detroit.

The NFL founded On Location before selling equity to RedBird Capital Partners, Bruin Capital and the Carlyle Group in 2015. In 2020, On Location was acquired by Endeavor, fueling its global growth and continually enhancing the premium fan experience around the biggest sporting events in the world, including the Super Bowl, Olympic and Paralympic Games (Paris 2024, Milano Cortina 2026, and LA 2028), FIFA World CupTM 26, WrestleMania, Daytona 500 and Final Four. Endeavor recently announced that it has reached an agreement with TKO Group Holdings, Inc. for TKO to acquire On Location, in a transaction expected to be completed in the first half of 2025.

To explore On Location’s NFL experiences, click here.