Extravagant backstage clubs and lounges have become the norm at sports and entertainment venues in a never-ending quest to lure and cater to premium buyer segments. So, it was no surprise when Brooklyn’s Barclays Center unveiled its newest entry in the premium industry “one-upsmanship” race.

Operating in the ultra-competitive New York market, BSE Global needed a new world-class offering for their high-rollers…. and, in partnership with premium restauranteur Major Food Group and swanky interior designer Ken Fulk, the collective team absolutely over-delivered with the introduction of The Crown Club. It’s a venue space so unique and opulent that it’s almost impossible for guests not to feel transported into an exclusive luxury vibe before and after Nets/Liberty games and concerts.

But it’s not the club itself that delivers the most dynamic impression… instead, it is something completely unexpected — a surprisingly innovative idea that has sparked a trend for speakeasy-type elements in venues worldwide. On a behind-the-scenes tour of the venue, we uncovered the real gem — a candy room tucked into an unsuspecting corner off of the Crown Club dining area. Through a secret passageway, the luxury experience quickly transformed into a magical experience!

“The Pantry” is stocked with every kind of sugary sweet and candy-coated confections imaginable, all elegantly displayed and available free of charge for guests who have access to the Crown Club.

What corner of your venue might be underutilized and could be turned into a ‘wow moment?’ What magical surprise experience might you be able to create for your guests?

A speakeasy bar? A cookie corner? A pastry pantry?